One of the obsessions of the counts of Aranda (the 9th, Mr. Buenaventura, founder of the factory, and the 10th, Mr. Pedro Pablo, owner between 1742 and 1798) was to produce porcelain in their factory.
This is the reason why they hired some foreign masters, like François Haly (1751), Johann Knipffer (1761), François Martin (1774) or Pierre Cloostermans (1787). Shortly before (1786) two workers from l’Alcora, Cristóbal Pastor and Vicente Álvaro, travelled to Paris to learn how to produce porcelain. These efforts were successful and since the end of the 18th century l’Alcora produced high quality porcelain decorated with new neoclassic styles. Among these stand out the lusterware, the Sèvres-style (combination of painted decoration, metallic rusts and small stamped scenes) and the German flowers (small polychromatic bunch in which stands out a big rose). These decorations were present in plates and other small pieces, for instance coffee or tea sets (these drinks replaced chocolate as the drink of the aristocracy and upper middle class).
